Podcast: Connecting with Your Audience

200-harveyRalph Weeks started his career working with Marshall Mason and Rod Marriott at Circle Repertory Company in New York City. He was then hired to become the Director of Marketing at Playwrights Horizons with Andre Bishop as Artistic Director. He moved down to Wall Street and worked for the infamous Ivan F. Boesky before moving on to the world of subscriptions and National Thrift News, helping to re-brand the institution and build the company’s product line. Returning to theatre in 1998, he became Marketing Director for The Pasadena Playhouse and has been Director of Marketing at the Walnut Street Theatre since 2003. When it comes to marketing, Ralph is one of the best minds in Philadelphia. We discuss how to promote a show, the future of theatre in Philadelphia, and the importance of home grown art.